Events promote fellowship and help reduce social isolation within a congregation and community, as well as providing an additional source of income. Successful events require careful planning and extensive marketing. Consider the following questions when planning a fundraising event:
- Will this event be a one-off, or a recurring event? Recurring events often have lower overheads and benefit from word-of-mouth to attract more attendees.
- What evidence do you have that this event is desired by the community? Ensure that the event will appeal to a wide audience.
- How do you intend to market the event? Consider using press releases, posting on online events pages, posting on social media pages and asking community organisations to promote the event.
- Do congregation members have particular skills you can use? Members of the congregation may be able to support an event through marketing, catering or providing specific skills.
- Is there an opportunity to partner with other churches and organisations? This can spread the risk, share the workload, involve more community members and reach a wider audience.
- Have you given people an opportunity to learn more about your work and to donate? Ensure that any event allows people to further engage with the work of the church.