Moderating
Creating content and engaging with your followers are important aspects of running a social media account, but arguably the most important thing you will need to do is moderate.
Moderating interactions on your social media accounts is important because there are people online who leave spam or hateful comments on Facebook pages, Twitter accounts and Instagram photos. There are several ways you can manage unwanted interactions.
On Facebook you can include a profanity filter, which allows you to block certain words, or ban someone from interacting with your page. If you don't want to block someone completely you can also hide unhelpful comments from others by clicking on the three small dots at the top right of the comment. Only the person's Facebook friends will then see their comment.
On X you can unfollow or see fewer posts from specific X users (see the X section for further information). On Instagram you can unfollow or block people, or mute their story.
Look out for spam and bots who will send messages to your followers – often posting several messages in quick succession which can appear friendly or flirtatious in nature or can be appealing for help or money. When you see this kind of activity block the user immediately.