Creating content and engaging with your followers are important aspects of running a social media account, but arguably the most important thing you will need to do is moderate.
Moderating interactions on your social media accounts is important because there are people online who leave spam or hateful comments on Facebook pages, Twitter accounts and Instagram photos. There are several ways you can manage unwanted interactions.
On Facebook you can include a profanity filter, which allows you to block certain words, or ban someone from interacting with your page. If you don't want to block someone completely you can also hide unhelpful comments from others by clicking on the three small dots at the top right of the comment. Only the person's Facebook friends will then see their comment.
On Twitter you can mute, unfollow or block Twitter users (see the Twitter section for further information).