Thirty Days of Play scheme launched

Daisy Chain
Scottish Government Minister Mark McDonald launches the new campaign at the Daisy Chain Early Years Project in Glasgow.

A new national campaign to give children the best start in life was launched at a project run by the Church's social care arm CrossReach in Glasgow yesterday.

PlayTalkRead, which calls on all parents and carers of pre-school children in Scotland to “play, share and win” throughout the month of November, was unveiled at the Daisy Chain Early Years service in Govanhill.

The PlayTalkRead bus, Benji, rolled up to launch the#30daysofplay campaign, which focuses on simple, everyday things that parents and carers can do with young children.

Whether that’s singing Wheels on the Bus or playing peek-a-boo, it doesn’t matter, as long as they are having fun together.

Strengthen bonds

CrossReach Daisy Chain Early Years project manager, Kenny Fulton, said: “We know how vital the experiences in the first years of a child’s life are in helping them to become happy, healthy adults.

"Families can face challenges and we work alongside them to recognise their strengths and try to ensure they can be the best they can be. Play is an integral part of that and creating a safe, welcoming, protected space helps strengthen the all-important close bonds between children and their parents.”

Taking part is easy – simply take a photo of you and your child doing one or more of the free, fun activities from PlayTalkRead’s #30daysofplay list.

Share it on PlayTalkRead’s Facebook page or on Twitter using #30daysofplay and be in with a chance of winning a family photoshoot worth up to £1,000.

Best start in life

Minister for Childcare and Early Years Mark McDonald MSP joined parents and children from Daisy Chain for a ‘Wheels on the Bus’ sing-a-long.

“Playing, talking and reading with your child is important - it helps give them the best start in life and makes your time together more enjoyable," he said.

"That’s why we’re asking parents and carers across Scotland to take part in our #30daysofplay campaign and share the simple things that they do together with their little one that helps bring them closer.

“The things you do together don’t need to involve lots of toys or expensive equipment.

"It’s just about doing things together and the activities on the #30daysofplay list can easily fit into your daily routine.

"So why not get involved throughout November and see how easy it is to play, talk and read with your child every day?

"We hope to see hundreds of families sharing their photos and helping to inspire each other on how to play, talk and read with their kids.”

You can also visit the PlayTalkRead Facebook page or follow PlayTalkRead on Twitter for lots of handy tips and advice.


The Daisy Chain was established in 2011 to try and meet the needs of families often described as "hard to reach".

There has been a particular focus on reaching out to the migrant population within Govanhill, particularly the Roma community.

According to the Social Marketing gateway report 2013 'Mapping the Roma Community in Scotland', the minority group is deeply affected by racism, social exclusion, discrimination and deep poverty.

Roma women and children are reported to regularly be victims of violence, sexual exploitation and trafficking.