Moray church turns to social media to find new minister

A Scottish parish church has produced a 90-second video ‘ad’ to help them find their next minister. The short film starring members of Keith: St Rufus, Botriphnie and Grange Church has been produced as part of its drive to attract a new minister.

Esther Green
Esther Green

The Moray congregation has launched the 90 second ‘ad’ on social media platforms and is using it at the heart of its recruitment campaign.

Kirk of Keith’s vacancy committee knows of no other congregation that has turned to film to showcase its own church life to prospective applicants.

Vacancy committee secretary Esther Green said:“We may not have the budget for a television ad, but we’ve produced our own film to put our congregation and community in the spotlight.

“We wanted to show a membership that has get-up and go, enjoys fun, isn’t afraid to roll its sleeves up and work hard and that is prepared to do something a little bit different to make its mark.

“There’s a huge shortage of ministers right across Scotland so finding a minister isn’t going to be easy. We hope that by producing this film it shows that we’ve got a lot to offer and that our area is a great part of the world in which to live and work.”

The film was shot at two events – the church’s annual Christmas fayre which raised almost £8,000, and a youth group meeting which included games and a visit to a sheltered housing complex.

A church choir member sings the accompanying song, with lyrics penned by another church member.

The Rev Neil Glover, Convener of the Ministries Council of the Church of Scotland, said: “This is a wonderful video and song from Kirk of Keith.

“It showcases the variety of people in their Church - a variety that is exhibited in hundreds of Churches of Scotland across the country.

“The fact that this is an advert for a Minister illustrates again how much people value them and what an incredible job it is.

“Those who watch the film will love the food apart from anything else and I don't think a Church's property committee has ever been the subject of a song in this way before.”

There is a nationwide shortage of clergy for Church of Scotland parishes with the situation expected to worsen as more ministers retire.